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Assessments

 

There are four assessments you will need to complete in this module:

  1. 16 Blog posts (includes a final reflective essay, end of each semester)
  2. Feasibility Study (formative assessment, Bright Ideas Competition Entry, 8 December)
  3. Social Media & Networking report (February)
  4. Group Business Report & Presentation (March)

There are three types of events you must attend:

  1. Dragon’s Dens and Final Business Plan Presentation
  2. Trade Fairs (likely to be 2-3)
  3. Guest speakers and networking events (of your choosing, on and off campus)

Attendance will be taken for every class.

For networking on campus, there is a guest speaker series called Enterprise Insights on Thursday nights once a month. For a schedule of all enterprise events by the university see: http://bizboard.kingston.ac.uk

 

Assessments

Section 1 (group work)  60% The group report gives an account of the startup team’s business activities and outcomes. It includes an early feasibility study, articulating a genuine market opportunity. The group presentation communicates the results of the report to an audience of judges.

  1. A written feasibility study (Bright Ideas Competition Entry) which clearly articulates a genuine market opportunity (formative)
  2. A group presentation of final report and accounts with written company report and accounts to the investors (60%)

Section 2 (individual work)  40%

  1. The individual portfolio includes a reflective journal that evaluates students’ personal learning outcomes as they progress through the module, and a comprehensive essay at the end of the module. Opportunities for formative feedback occur through the workshops, seminars presentation and feasibility study. (8 posts a semester.) (30%)
  2. Social Media and Networking Report (10%) peer reviewed in February

 

 

DETAILS OF EACH ASSESSMENT:

  1. FEASIBILITY STUDY (BRIGHT IDEAS COMPETITION)

Purpose: To determine if your business idea is something that is wanted by your audience, is capable of making a profit and possible to accomplish in the time given. You will present your feasibility study during a Dragon’s Den type presentation to a panel of judges on the first Friday in December. You will then take this feedback, and submit your feasibility study as your Bright Ideas Entry on 8 December. Last year, one team in this module one £1000 in prize money with this assignment! You will need to:

 

  1. fill out the Bright Ideas Entry form and discuss it with your mentor
  2. present the content of your form in a team presentation Dragon’s Den on the first Friday in December (5 minutes).
  3. take the feedback from the Dragon’s Den and submit it online to the Bright Ideas competition before 8 December, noon.
  4. submit it online to me for marking on the same day.

 

 

Bright Ideas Prize Ceremony on 4 February, 2016.

 

You will receive feedback for this assignment in the following ways:

  1. in class from lecturers and peers
  2. from the judges on the day of your presentation on the first Thursday in December
  3. during the Bright Ideas Competition pitching session in February

The feasibility study is formative.

Trigger KU: 29th – 31st January 2016 – All Bright Ideas entrants are invited to attend this student-led weekend, where they will be able to develop their ideas and pitches in preparation the final event. Students from this module that attended last year said it was a key factor in their success at the Bright Ideas competition. It’s also not a coincidence they went on to win the university competition and national competition later that year! Book this in your calendars.
 

 

  1. SOCIAL MEDIA & NETWORKING REPORT (10%)

Social Media & Networking Report

Due 5 February 2016, in class  (10%)

Report form is available on Studyspace under Coursework.

 

Purpose: An essential skill of an entrepreneur today is one that can leverage media and build a network of contacts. This report is a 1-page list of people you have met, events you have attended, business cards you’ve collected, number of tweets you’ve done, and so on, to demonstrate you are fluent in social media and that you have gotten outside of your comfort zone to make contacts in your chosen field.

 

It is also an opportunity to meet someone you admire.

It is also wise to locate a business mentor for your team so that you’ve got someone to give you additional advice when it comes to your individual business as part of your networking activity.

 

Twitter can be a powerful social media tool, and in order to understand it and demonstrate to future employers that you are fluent with social media, you must know how to use it. I highly recommend Tweet Deck as a means to organise and publish your tweets (sign up after you get your Twitter account). You will be expected to have a Twitter account and participate in the MACE feed: #mace15. To do this, simply write a status update with #mace15 at the end. Then, do a search for #mace15 to find what your peers are talking about. In the past, this has been a great way for students to post questions and notify others of social events outside of class: gallery viewings, performances, etc, but it can be used for much much more.

 

You will receive feedback for this assignment in the following ways:

  1. peer review

 

Marking Criteria:

 

 

Social Media & Networking Report Form
(from September to today)

 

Worth 10% of module mark. Do not write your name or something that will identify you.

Upload to studyspace by midnight before assignment deadline.

 

Social Media:

 

  1. BLOG

Number of blog posts published:

All Time Views (found in Dashboard > Site Stats):

2a. TWITTER

Number of followers:

Number of people you follow:

Number of retweets:

 

2b. LINKED IN

Connections:

Endorsements:

2c. OTHER Social Media Channels:  

 

  1. Tell briefly about interactions with others on social media that has built your online reputation (ie. retweets by influential people, blog comments, messages, endorsements, etc). Word limit: 150 words

 

 

Handshakes:

 

  1. Name the titles and dates of the conferences, networking events, workshops, industry gatherings, business visits, etc., outside of class, where you introduced yourself to someone new:

 

  1. Describe your 3 most important contacts you’ve made over the last 7 months and how you’ve been able to use them to further your goals. Word limit: 500 words

 

 

MARKING CRITERIA for SOCIAL MEDIA & NETWORKING REPORT

 

The point of this assessment is to help motivate you to make the most of being close to London and put yourself “out there” in your field. This is marked by your peers, organised in the following 5 questions:

 

SCALE FOR QUESTIONS 1-4:

1 = minimum effort
3 = average in the class
5 = likely the best in class

 

 

  1. How would you rate their blog activity overall? On a scale of 0-5.
  2. How would you rate their other social media activity (twitter, linked in, etc.) overall?

 

  1. How would you rate their online reputation building attemps overall? On a scale of 0-5.

 

  1. How would you rate the number of opportunities sought for networking? On a scale of 0-5.

 

  1. How would you rate the value and use of their 3 most important contacts? On a scale of 0-5.

 

VALUE: Does this person have influence?  USE: Have they followed up with this person in a way that has benefitted either person?

 

1-10 = minimal effort

10-20 = average in the class

30-40 = likely the best in class

40-50 = probably the best MACE has ever seen since it was created in 2007

  1. FINAL GROUP BUSINESS REPORT & PRESENTATION (60%)

This comes in two parts. First, the written report (portfolio) of what your business did during the year (for future years to see). And second, your presentation in front of the judges at the final Dragon’s Den (testing your skills as an entrepreneur is more effective through presentation than by report alone). The content of both will be the same.

 

REPORT Due at 8pm on TUESDAY (printed and on turnitin), 15 March 2016
(via Studyspace submitted by one team member)

 

PRESENTATION THURSDAY EVENING, 17 March 2016
(bring one printed and bound copy with you to your Dragon’s Den presentation as a reference if judges ask questions, then hand in to me after your presentation)

 

This report and presentation is the culmination of your work as a team over the two semesters. You will begin working on your business project in semester one as a team. You will use semester two to carry out your team meetings, set-up and run the business and sell your goods/services. It will require excellent team organisation and time outside of class. It is the “life lab” that you will use to experiment with the concepts you have learnt in semester one (and in your other modules) in a practical and applied way. You will be using your own funds to finance your venture. Choose a topic that you can be passionate about to carry you through the rough times as well as the good.

Your team report and a team presentation will account for what you’ve achieved in the busines, lessons learned and potential for the future (see report and presentation 5 topics below). The report is a written record of the content in that presentation and achievements of your team, submitted online on studyspace. Your Dragon’s Den presentation must be compelling and you can use projected images, but not a boring powerpoint slide presentation. You should, however, have your team report printed and available for specific questions the judges may have.

 

The report and presentation is outlined in the 5 criteria below. You will be marked based on your presentation, with your report as a written and bound record of that presentation (report should be no more than 20 pages including appendix and between 1000-2500 words, as images can help in documenting your journey better than words in some sections). This work is marked by the judges and the module leader for a combined score.

 

 

 

 

FINAL BUSINESS REPORT
& PRESENTATION

YOUR BUSINESS WILL BE JUDGED IN THE FOLLOWING FIVE AREAS OVERALL, SO PLEASE PRESENT THESE IN ORDER:

 

 

20% Business Pitch (presentation skills):

Can you deliver an engaging 6 minute presentation that convinces others to invest in your business?  Do all team members contribute in a balanced way?


Your presentation must cover the following three topics, in order:

20% Marketing:

How did you understand and choose your target market?

Do your advertising materials clearly outline the benefits of your product?

Does it do so in an interesting and compelling way? Does it sync with your brand? Did you use the appropriate advertising channels?

 

20% Finances:

You must include:

  1. a)    pricing strategy (why you priced the product the way you did and how it left room for profit, this is where you detail all your costs per unit and the amount of profit per unit)
  2. b)   balance sheet (generated from your young enterprise software)
  3. c)    profit & loss statement (generated from your young enterprise software)
  4. d)   cashflow 1-year forecast from October 2015- September 2016 (excel template in Handouts folder on studyspace).

 

20% Ambition, Customer Relations & Lessons Learned:

Did you set high achievable goals in terms of sales, marketing and product selection?

What did you learn from your failures when your goals weren’t met?

How did you work with others to gain insight for key aspects of your business?

What have you learned from this live business experience?


This last section will be judged at the final Trade Fair in March. For your report, please include images of your display, branding, packaging and other trade fair photos as appropriate:

20% Sales & Brand—Display Merchandising, Packaging:

Does your packaging clearly communicate what the product is, in a well-designed format? Does your display clearly communicate the message of your product’s benefits as well as your brand? Is your product innovative? Is your sales pitch delivered well? Please include images from your final Trade Fair as well as your product in your pitch and report.

 

 

  1. INDIVIDUAL BLOG: “NOTE TO FUTURE SELF…” (30%)

Write 8 blog posts a semester = total of 16 posts (reflective essay is included as one of your 16 blog posts).

Term 1 deadline: 17 December, 11:59 pm. (2015)

Term 2 deadline: 14 April, 9:00am. (2016)

Purpose: To reflect on your own experience as it happens throughout the module, and to demonstrate individual effort on your team and advancement of your own learning. Using a blog also gives you experience in how to set up your own website, a very marketable skill! Your blog is an online journal you write to help your “future you” remember your “aha!” moments in class. Simply take one thing you learn each week (in class or on your team) and write what you want to do with that new information or experience in the future, on your blog.
Every blog post needs to cover three things, in any word amount you deem necessary (but do please keep it brief!):

 

  1. Describe something interesting you’ve learnt in class or whilst working on your business.
  2. Explain how that interesting thing can help you achieve something specific in the future that is linked to what you want to do after graduation.
  3. Add to what you know by expanding your understanding of it and include a link to a talk, video, image or something that helps you understand it better.

 

On average, the length of a blog post will be a few paragraphs, and “good” ones will include links to helpful resources or images/videos relating to your topic. Every “good” post will earn one point. You need to earn five points each semester

 

Your final blog post is a summary of your experience in your business and the module overall. This is often a combination of your previous blog posts. Word count is 1500 words.

How you are marked on your blogs:

Blog posts that meet the criteria above, and are published by the deadlines will be counted. If you write 100% of the posts required by the deadlines, your potential mark will be out of 100% on your final blog post, which is your reflective essay that summarizes the posts you have written throughout the year. As you can see above, there are two deadlines—December and April. Posts MUST be published by those deadlines in order to be counted.


For example: If you write 2 posts in semester one, and 10 posts in semester two, you will be counted for 2 posts for semester one + 8 posts max for semester two= 10 posts out of the 16 required. 10/16 = 62% maximum score for your final reflective essay.

Your final blog post must have your first name and the word’s Reflective Essay. For example:

Richard’s Reflective Essay

 

The reflective essay needs to incorporate your experiences/posts over the year, with a reflection of how those experiences will help you with a specific future goal (such as starting your own business someday, working as a manager in a team, improving your career prospects, etc). Feel free to include photos. The key is to be specific. For example, if you want to start a business someday, what kind of business is it?

Marking criteria for the reflective essay is 5 points for each category:

 

  1. Quality of writing.This includes academic language, grammar and proper referencing when needed.
  2. Clarity of Goals.Does the student clearly reflect on specific experiences and connect it in a meaningful way to a specific future goal?
  3. Illustrations.Does the student use relevant examples to illustrate the experiences and lessons learned on the Young Enterprise module?
  4. Reflection.Does the student evaluate both their strengths and weaknesses when it comes to entrepreneurship?

 

You will receive feedback for this assignment in the following ways:

  1. through peer assessment throughout the year (leaving comments on each other’s posts)
  2. comments from the module leader throughout the year (must request feedback)
  3. when the marks are released 4 weeks from the final deadline.

 

Please post the essay on your blog, and save it also as a Word document and submit it via Turnitin on Studyspace.

 

After you have filled out the form, telling me your blog address, every time you hit “Publish” on your blog post, you have submitted your assignment. Nothing further is required. Please read the FAQ’s page for details on what NOT to do on your blog! It includes all the mistakes students made last year.

 

 

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