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December 11, 2014 / cbkingston

Display Design

Display Design Ideas

Example one: Words

Use signs that explain the benefits of your product as a way to entice customers to join the others that have already benefited from your product by adding an endorsement or two.

endorsement

Signs that clearly show pricing help people to understand it’s something they can BUY.

clarinsprice

Example two: Create a setting

Instead of just a table with product on it, illustrate the product in its native environment which helps them picture where it can be used.
This display shows that “these boots are great for outdoors”, by bringing pieces of the outdoors into the display.

shoedirt

Or if the environment is difficult to transport, why not illustrate the environment using 2-D effects?

cardboarddrawing

Or show a photo or advertisement next to the product (advert on ipad shown here):

SONY DSC

SONY DSC

Or just simply add some decor and accessories, like with these flowers:

flowerjewel

Example three: Try me

By showing the product next to the packaging and offering a sample or a way to test the product, it helps people interact which can lead to buying.

This student team offered a drawing contest for people who would try out their chalkboards:

KU postgraduate team, 42

Or offer free samples:

freesample

Example four: Ditch the table, take a stand

By drawing all of the focus to one item, it catches people off guard and makes them want to stop to look.
Other “stands” could be a coat rack, a pole, a tree, a chair, bookcase, ladder, etc. think outside the box but make sure people realize it’s more than just a work of art but something they are meant to BUY.

Here a stand (mannequin) is used to hold the product (scarf). Flowers and grass were added to show the message of “Spring is here”:

mannequin

laddershelf

whitedesserttable95

(Note on colour: in this all-white display it is really striking. Think how much the cake would stand out if it was the only object of colour!)

Example five: Use a Backdrop

Try displaying things on a wall as a way to hang things at eye level, rather than make people look down.
You might not want a full wall behind you, but there are lots of things you can do with a board/old drawer/photo frame, etc. even on a table.

Also notice how clear the name of their product/shop/stand is!

jewelrychalkboard

Example six: Big, Medium, Small

A good design rule of thumb is to use a balance of objects at different sizes, or levels. This helps the eye look around a space more easily.

Here “big, medium, small” is used by putting things at different heights (tall, medium, short) as well as objects of different sizes:

bms

Example seven: This is me!

Think of the most important aspect of your business and make sure it’s clear what you are offering them to buy.

This student team made the name of their company clear, but how do you know they are selling keychains? 

P1060070

This company clearly says their name AND what they do:

twopaperdolls

But sometimes it’s a matter of packaging to explain who you are and what’s under the wrapper, like these Theo chocolates do:

theochoc

See LOADS more packaging examples here.

Example eight: Get a great deal here!

BOGOF? 3 for 2? Buy today and save 20%? How will you promote a good deal?

What examples of good display design can you see in this student display?

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